Following what is largely being received as a lackluster iPhone 4S announcement, Research In Motion has a better chance to make a splash with QNX-based BlackBerry Smartphones. I seriously hope RIM capitalizes on this and DOES NOT MUCK IT UP.RIM needs to deliver a QNX-powered BlackBerry on time.
RIM Co-Founder and CEO Mike Lazaridis said calendar Q1 2012. That needs to happen. The sooner they can hit the market with it, the more of an impact they'll be able to make on consumer mindshare. Beyond timing, obviously the device itself needs to deliver.
We've now confirmed with multiple sources that RIM is set to unveil a new name for their QNX-based BlackBerry platform at BlackBerry DevCon this month. And the name is...BlackBerry X or BBX for short.
I want to see the PlayBook's swipe to turn on and bezel gestures come to the phone - I think that'll add an awesome factor that makes the iPhone's home button look extremely dated. AND we need apps. RIM has a new dev relations team at work - these guys need to hustle. RIM needs to make sure that the top apps are all there at launch. If that means RIM has to pay a bunch of money to a bunch of companies to make that happen, so be it. If it means RIM has to get their own developers to build apps on behalf of these companies, that's fine too. Heck, do whatever it takes.Before this gets long and ranty, I'll end it.
Bottom line is that on a day like today when the excitement should be for Apple's new products (and even in the past I've gotten caught up in some of that hype), today it's BlackBerry's next generation of products that I'm excited for.
All I can say is..... this is RIM's chance and LAST chance to pull itself together.. 2012 Q1 will be one dirt of a quarter for RIM, they either make it back to the top or set a tag price on their forehead.
I really hope they manage to make this work in their favor, because I really have high hopes for the BBX